This is the story of how having a strong company culture can motivate your employees and help your business see more growth!
Joe Apfelbaum is the CEO and co-founder of digital marketing agency, Ajax Union. He is a public speaker, certified Google Trainer, and published business author. Joe enjoys speaking and writing about a broad range of business topics in his seminars, webinars and articles. Joe is a member of the Board of Directors of the Entrepreneurs Organization in NY, a group with over 10,000 CEO’s. Joe is proud of all his accomplishments but most of all he is proud of his successful foodie wife and beautiful four kids.
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I recently had the pleasure of going on the Zappos company tour in Las Vegas, Nevada. Zappos offers a tour of their company culture that shows off how they were able to create such great business growth and financial success. Zappos has proven that once you create a great company culture, sales will follow.
Starting off the tour, you’re taken into a theater to watch an introductory culture video. Tony Hsieh, the acting CEO, and Fred Mossler, the former Senior VP of Merchandising and currently “No Title” position holder (Because, as Zappos writes, “…we couldn’t think of a title for him and the ‘No Title’ position enables him to oversee a variety of departments within Zappos”) were the stars of the video.
The group was split into two and was assigned three tour guides to run the tour. We saw many unique company elements, including a shake weight dance at the HR department, the Zappos minibar, the napping station and the 80s room.
While taking the tour of the Zappos space and understanding how they provide service to their employees, I learned three things that I would love to share with you today.
1. Make employees feel special: Everything they do at Zappos makes the people that work there feel special. I believe that the culture tour is there to make the Zappos employees feel important. You can see the look in their eyes when you engage with them and they proudly show off their desks and personalized work spaces. Every team member is even given a license plate with their name and the year that they started working with Zappos. People understand that the company cares about them. I feel that it can make all the difference to a person just knowing that they have that support system from their employer.