Monthly Archives: August 2014

Dave Kerpen: The Likeable Marketer

About Dave Kerpen:

Dave Kerpen is the founder and CEO of Likeable Local, the cofounder and Chairman of Likeable Media, the NY Times Bestselling author of 3 books, an international keynote speaker, and the #1 LinkedIn Influencer of all time in page views, ahead of Bill Gates, Jack Welch, Mark Cuban, and President Barack Obama.

Listen to Dave’s story to motivate your company!

Want to apply to get featured on CEO Mojo? Submit your entry here.

Listen to the full interview with Dave Kerpen and Joe Apfelbaum! Download MP3.

A Quotable CEO Mojo Moment:

Seven years ago, both my wife and I had a marketing background, but we didn’t have enough money to pay for a wedding.  So we partnered with a minor league baseball team and put together a concept to get married at the end of a baseball game.  We sold sponsorships to our wedding, flashed the promotion, and we raised $100,000.  1-800-FLOWERS.com sponsored our flowers, Smirnoff sponsored our alcohol, and David’s Bridal sponsored our bridesmaid’s gowns.

We created an awesome wedding, and we also ended up with a great marketing promotion, generating about 20 million dollars of earned media for CBS, ABC, NY Times, CNBC, and thousands of blogs.  After the event, our wedding vendor said, “This is awesome, what are you going to do next?”  We couldn’t get married again, so we started a company instead.

-Dave Kerpen, www.likeablelocal.com 

Read along with the audio podcast! 

Joe: Welcome to the CEO Mojo, where we inspire CEOs to do great things. Today we have CEO of Likeable Local, Dave Kerpen. Dave, welcome to the show.

Dave: Thanks so much for having me, Joe, I’m super excited to be here.

Joe: Okay, so a year ago you started a new company called Likeable Local. Tell us a little about what you guys do.

Dave: Sure. We make social media fun, easy, and effective for small businesses. We have software that helps small businesses tell their story on the social web, and make money doing so.

Joe: Okay, and before you started doing this, you were involved with the other company, Likeable Media. Tell us a little bit about that.

Dave: Sure. Seven years ago, both my wife and I had a marketing background, but we didn’t have enough money to pay for a wedding. So we partnered with a minor league baseball team and put together a concept to get married at the end of a baseball game. We sold sponsorships to our wedding, flashed the promotion, and we raised $100,000. 1-800-FLOWERS.com sponsored our flowers, Smirnoff sponsored our alcohol, and David’s Bridal sponsored our bridesmaid’s gowns.

We created an awesome wedding, and we also ended up with a great marketing promotion, generating about 20 million dollars of earned media for CBS, ABC, NY Times, CNBC, and thousands of blogs. After the event, our wedding vendor said, “This is awesome, what are you going to do next?” We couldn’t get married again, so we started a company instead.

It quickly became one of the fastest growing social media agencies in the country, working with super big brands like 1-800-Flowers, Verizon, GE, and Johnson & Johnson. But my vision was to help small businesses, which is why we took our everything we learned with the agency and created a software platform for small businesses.

Photo Courtesy of www.inc.com
Photo Courtesy of www.inc.com

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Paul Neuman: The Creative Caterer

About Paul Neuman:

Paul NeumanPresident of Neuman’s Kitchen, is the fourth generation of his family to be involved in the food business in NYC.  His great grandfather, Sandel Lowenthal, was a chef and restaurant owner in the late 19th and early 20th centuries. His grandfather Cornelius and father Robert owned and operated the Rosedale Fish Market on the Upper East Side from 1906 until 2003.

Paul currently serves as the chair of the board of HOPE Program, is a Past President of both the NY Metro Chapter of ISES, The International Special Events Society as well as the EANYC, The Executives Association of New York City.

Listen to Paul’s story to motivate your company!

Want to apply to get featured on CEO Mojo? Submit your entry here.

Listen to the full interview with Paul Neuman and Joe Apfelbaum! Download MP3.

A Quotable CEO Mojo Moment:

“I think your reputation is a reflection of how you behave every day, and it’s external on the client’s side, and internal on the employee side, and external on the vendor side. So when I was in trouble, and couldn’t get my hands on money, I went to a vendor in a business that traditionally extends no credit, and asked for $50,000 worth of equipment on a handshake, which I could not pay for, and I could not give this vendor a schedule.

But my track record with this person, having bought from him for 15 years, was perfect, and I had always been honest about what I could pay, and when I could pay. And that basis of my personal history buying from this person, he said, whatever you need, it’s yours. And I’ve never forgotten it, and we’ve bought 95% of all the equipment we’ve ever bought from this person for the last 25 years. And so, I’ve tried to pay back the debt and say thanks over and over by directing all of my business to this person.”

-Paul Neuman, www.neumanskitchen.com 

Read along with the audio podcast! 

Joe Apfelbaum: Welcome to CEO Mojo where we motivate business leaders to inspire the world with their stories. In our show, we talk about the ideas, stories, and lessons that motivate business executives. At CEO Mojo, you will get motivated. Whether you’re listening to CEO interviews or reading our blog, you can count on getting inspired, and maybe even learning something along the way. Remember, you always tune in at www.ceomojo.com.

Joe Apfelbaum: Welcome to CEO Mojo, where we motivate business leaders to inspire the world with their stories. I’m Joe Apfelbaum, CEO of Ajax Union, and today we have with us, Paul Neuman, the CEO of Neuman’s Kitchen. Paul, welcome to the program.

Paul Neuman: Joe, hi, it’s great to be on the program, thank you for having me.

Joe Apfelbaum: Thank you. So, Paul, you have an interesting business where you help companies have fresher food for their staff, so that their staff can give them a better return on investment, and they can do what they need to do. They can grow companies. Tell me how you started your company.

Paul Neuman: We started the company in 1981, as a retail store on the Upper East Side, selling high end gourmet food products, prepared foods, cheeses, breads, to Upper East-Siders. And from that we segued into catering over really the next 15 years. And in 1996 when we decided to leave the Upper East Side, and leave retailing to focus exclusively on catering, we moved downtown, and we’ve been on the Lower East Side ever since, providing catering services to companies, families, for life-cycle events, and all kinds of corporate events.

Neumans-Kitchen

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Tom Krieglstein: The Student Launcher

This is the story of an entrepreneur teaching you how to get motivated, stay productive, and be more efficient with time management!

About Tom Krieglstein:

As a college junior, Tom started his first business selling used textbooks online, an endeavor that grew to $1.5 million in annual sales. On January 16th 2012, Tom launched his latest project, StudentLauncher.org, as an online fundraising tool so student leaders could spend less time fundraising for great events and more time doing those great events.

Listen to Tom’s story to motivate your company!

Want to apply to get featured on CEO Mojo? Submit your entry here.

Listen to the full interview with Tom Krieglstein and Joe Apfelbaum! Download MP3.

A Quotable CEO Mojo Moment:

“It’s all about the communication with the team to make sure that we’re catching every possible smoke before it turns into a fire.”

“Businesses don’t fail. Partnerships fail… Buy the umbrella before it starts raining.”

– Tom Krieglstein, http://studentlauncher.org 

Read along! 

Announcer:                 Welcome to CEO Mojo, where we motivate business leaders to inspire the world with their stories. In our show, we talk about new ideas, stories and lessons that motivate business executives. On CEO Mojo, you will get motivated, whether you’re listening to CEO interviews or reading our blog, you can count on getting inspired and maybe even learning something along the way. Remember, you can always tune in at www.CEOMojo.com.

Joe Apfelbaum:           Today I have the pleasure to have with me none other than Tom Krieglstein of Student Launcher. Tom, welcome to the program.

Tom Krieglstein:         Thank you, thank you, thank you, Joe.

Joe Apfelbaum:           So Tom, you launched a successful business. You’re part of the entrepreneurs organization, you’re an awesome guy with incredible charisma. Tell me how you got started.

Tom Krieglstein:         So I got started when I graduated high school with a stellar C grade point average and every one of my friends went to different colleges and by default, I ended up going to a school that was closer to my home than my high school and felt like that was going to be my life.

And I got involved on campus by accident with a club and organization and within the first month, my advisor turned to me and said, we have an event coming up that’s going to have 300 students and the budget is $10,000, so can you book the acts, get the room, get the food, set up the marketing on your own?

And it was the first time in my life, since when I was way young, that I took my learning and my growth into my own hands and that sparked the interest and that led to me becoming one of the top students at my school, winning this academic award where they traveled me around giving leadership talks to other schools, which then led me getting into the leadership speaking market and right out of college. That’s where I went and really focused on helping schools increase involvement outside the classroom and became the top leadership training program in the country for three years in a row.

tom k 2

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