Monthly Archives: February 2016

JP Laqueur: Letting Go

JP Laqueur, and his partner Steve Goodwin, created BrandFoundations to integrate the disciplines of brand messaging and organizational development. Together, they are challenging traditional notions of branding and helping mid-market enterprises integrate their brand story and operating cultures to generate more sustainable differentiation, greater employee engagement and higher valuations.  

JP spent more than a decade in marketing leadership roles in the telecommunications industry and another decade operating his own marketing communications agency prior to starting BrandFoundations. JP draws this accumulated expertise in communications, branding, and corporate culture to “create understanding” between people and brands, buyers and sellers, companies and employees.

JP is a member of the CORE: club in NYC, a former member of Vistage, and a mentor at the StartUp Institute of NYC.

JP talks to us about letting go and building your confidence to be capable of reinventing yourself.


Listen to the full interview with JP Laqueur and Joe Apfelbaum!

A quotable CEO Mojo Moment:

“So you did everything yourself: you found the business, you worked the business, you build out the business, you collected the payments, you did it all yourself.  And one of the things that I honestly took from that was that I needed to do everything in order for the business to be successful. I couldn’t let go of other things.  I also enjoyed doing a lot of it. It was sort of a thrill to be an entrepreneur for the first time. But later on the business doesn’t scale if you do everything yourself. So learning to let go, learning to let other people run parts of the business, was a big learning curve for me.

Chris Vaglio: Becoming What You Think

Chris Vaglio is co-founder and partner at Grey Sky Films. Last year, Grey Sky Films celebrated its 15th Anniversary as a video production agency.  Over the past 15 years, Grey Sky Films has worked with major musicians and record labels, advertising and design agencies, as well as companies of all sizes: from small businesses to corporations to globally recognized brands.  Grey Sky Films partners with clients and other agencies to deliver expert video production services and video marketing content to enhance brand image, sales, marketing, training, operations and more.  Grey Sky Films also remains active in film production.  Most recently, Chris was executive producer of the film, “The White Spruce”, a comedy short that is currently screening at film festivals across the country, winning awards including Best Comedy at the 2015 Rhode Island Comic Con Film Festival. Chris talks to us about how to focus on mindset and surround yourself with a chorus of supportive people.

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Listen to the full interview with Chris Vaglio and Joe Apfelbaum!

A quotable CEO Mojo Moment:

When we first started this the first seven years were pretty much us doing a lot of everything…It’s been a lot of trial by fire but it really forced us to create a mastermind group of people…You become what you think…and these people will help you figure things out and tap into for advice…We just needed to surround ourselves with the right people.

  • Chris Vaglio,

Robin Fisher: Keeping It Real

Robin Fisher joined Newmark Grubb Knight Frank (NGKF) in 2004 and specializes in the tenant representation of financial service, legal, consumer, business consulting firms, as well as domestic and international non-profits. She also advises retailers and corporate portfolio operators on strategies for local and domestic asset optimization and site selection.  Prior to joining the firm, Ms. Fisher worked at The Blackstone Group and Cushman & Wakefield. The Blackstone Group provided her with a background in both research as well as real estate investments that brings an invaluable perspective to her work. At Cushman & Wakefield, she gained experience in market analysis and trend projection that is essential to creating long-term real estate solutions for her clients.  Robin talks to us about how to find inspiration in purpose and to seek fulfillment in hard work.


Listen to the full interview with Robin Fisher and Joe Apfelbaum!

A quotable CEO Mojo Moment:

“You have to get over the concept of being liked because doing the right thing and working really hard is not necessarily how everyone operates…And then there’s the fear of failing at doing something that has a very high attrition rate.  The things that have propelled me are my optimism and the dedication of the hours … and using those hours in the most effective way possible.”

  • Robin Fisher,

Teddy Jones: Prioritizing Authenticity

Teddy Jones is the CEO and Co-Founder of 501 Auctions. He received his MBA from the University of Virginia and his BA from Harvard University.  He lives in Brooklyn, New York and spends his time outdoors fishing or spending quality time with his family. Teddy talks to us about how building authentic relationships creates a fulfilling business for everyone involved.


Listen to the full interview with Teddy Jones and Joe Apfelbaum!

A quotable CEO Mojo Moment:

“A relationship is a bond between two people and sometimes that bond deserves to be nurtured and upheld. Sometimes that relationship can be transactional…I think there is massive value in strong relationships and friendships…our best clients and the situations I did best in were the ones where I made a friend.”

  • Teddy Jones,