Monthly Archives: June 2016

Dee Smith: Staying Agile

As a 3rd generation marketing entrepreneur, Dee Smith has a unique vision around cultivating organizational needs with strategic solutions through the use of technology.

Dee is currently a Partner at Linx Communications, a Strategic Marketing Technologies company, where she is the lead Technical Officer & Operational Officer to enable the Linx team to deliver best of breed solutions for their clients.

Dee is also a Co-Founder of Applinx, an innovative, laser focused company building world class web platforms that connect people and create unique communities online. Dee enjoys any outdoor adventure where she lives on Long Island with her wife Kate & dog Moose.

In this episode, Dee Smith discusses how important staying agile can be.


Listen to the full interview with Dee Smith and Joe Apfelbaum!

A quotable CEO Mojo Moment:

“I put all my eggs in one basket and I put too much faith in my partner. With a handshake, so contractually it wasn’t all on paper, I lost a company.  It was a hard blow but I got back on my feet; not just on faith but the right way. ”

  • Dee Smith,

Adam Schwartz: Pen and Paper App

Adam L. Schwartz is a direct marketer and supply chain executive.  Along with his brother he leads S&S Worldwide, their family business.  S&S serves education and recreation professionals with products that help people play and learn.  For over 100 years and four generations of family management, the company has worked to design develop and distribute tools for teachers, counselors, coaches and activity directors.  Today the firm is an omni-chanel marketer with over 200 employees at their Connecticut based corporate campus.  S&S also has offices in Shanghai.  Adam has led the company’s supply chain, IT, finance and administration departments, managed acquisitions and run international business development.  Today he and his brother serve as Co-Presidents of the company.  He is a graduate of Harvard University (AB, magna cum laude) , holds a degree in literature from Oxford University (M. Phil., Wadham College) and a J.D. From The University of Connecticut School of Law, where he was Editor-in-Chief of the Law Review.

In this episode, Adam talks about being on the same page.


Listen to the full interview with Adam Schwartz and Joe Apfelbaum!

A quotable CEO Mojo Moment:

“We were really not on the same page.  We may have said we were but the reality is we were’nt…If that case couldn’t be made clearly enough and I couldn’t get the buy in then we shouldn’t do it.”

  • Adam Schwartz,

Christel Caputo: Borrowed Time

Christel has over 18 years of experience in the insurance and workers’ compensation industries. As a Managing Partner and Case Manager, she has the combined expertise and education (B.S. in Psychology and MBA in Risk Management) in both employment consulting and insurance. As a Certified Disability Management Specialist (CDMS),Christel understands the challenges of disability management and the economic impact of work-related injuries. She knows how to implement best practices and cost-effective solutions to these challenges through job placement services.

Christel has been a guest speaker and panelist at many workers comp and disability management events. She was a guest speaker in October 2015 at the National Conference for the International Association of Rehabilitation Professionals on the topic of How to Turn Transferable Skills Into Real Job Prospects. Other events include: Albany Claims Association, New York Self Insured Association, New York State Association of Self Insured Counties, among others.

On her personal time, Christel strives to create a positive work and industry environment by encouraging the discipline of gratitude.

In this episode, Christel talks about living life focusing on gratitude.



Listen to the full interview with Christel Caputo and Joe Apfelbaum!

A quotable CEO Mojo Moment:

“I always have this feeling (that) even if it’s 80, 90, 100 years it still feels like borrowed time and, as such, I’ve always been compelled to jump into life every day, find my purpose in the day, and live it.”

  • Christel Caputo,

Taylor Trusty: Overcoming Imposter Syndrome

Recognized as one of the top people to know in technology, Taylor Trusty is the CEO of Blackstone Media.

Taylor steps into the arena with a background that is anything but traditional. A programmer and computer nerd since the age of 13, Taylor was working at a web design company by 15, a territory sales representative for Hewlett-Packard at 16, before becoming the head of customer service and webmaster for a sports memorabilia ecommerce startup near the end of his high school career. By age 20, Taylor had co-founded and sold his shares of his own upstart sports collectibles business before founding a web design/development agency, Blackstone Media.

Since Blackstone’s inception, Taylor has been the guiding force that drives the team to continue cranking out the best web and digital marketing solutions around. With his in-depth and intuitive understanding of human behavior, company culture, branding, and well-balanced user experiences, Taylor continually challenges his team to not only use the latest and greatest cutting-edge tools and technologies; he encourages them to create those tools, and make them better, and better again.

Exceptional leadership and the ability to see the big picture aren’t the only things Taylor has in his arsenal. He has all the practical skills it takes to keep a digital agency running: a broad knowledge of coding and web development, knowledge of forward-thinking technologies, and a wide understanding of the many facets of business big and small.

A voracious reader, Taylor is constantly educating himself in an effort to provide employees, colleagues, clients, and the wider public with solutions and advisory services that go well beyond a website. His belief that businesses should provide solutions “built with and not for” clients helps to set him apart from many of his peers in the industry.

A Louisville, Kentucky native, when he isn’t busy running Blackstone Media, Taylor can be found speaking, working off his cookie habit at a CrossFit box, traveling, spending time with family and friends or, on the off chance that he’s sitting still, reading the latest tech brief from Elon Musk and his Tesla and SpaceX ventures.

In this episode, Taylor talks about how to overcome Imposter Syndrome.


Listen to the full interview with Taylor Trusty and Joe Apfelbaum!

A quotable CEO Mojo Moment:

“I was raised by a single mother … that was a big inspiration for me … I was fortunate to be raised in that way and continues to be an inspiration for me. ”

  • Taylor Trusty,

Rebecca Dean: Fear is Not an Option

Rebecca “Sweety” Dean has a degree in Occupational Therapy from Kean University. Her passion of working with children has led in her into a successful business, where she gets to play all day while making a difference. She spent the first years working in schools while also working with adults in acute care, orthopedics, inpatient and outpatient rehab, nursing homes, and assisted living. She gained plenty of experience as an OT in public and private schools, as well as private therapy centers.

She found joy working with children with Cerebral Palsy, Down Syndrome, Apraxia and Autism Spectrum Disorder. She believes in a holistic approach and realized that alternative methods combined with traditional therapy allowed children acquire skills and retain them.

Rebecca has several certifications & training in different therapy treatment approaches including Sensory Integration & Praxis Test (SIPT). She is also a “Yoga for the Special Child” Certified Instructor and has developed a yoga program for preschool & elementary children with special needs.

In 2006, Rebecca opened her own private practice with business partner Marwa. Together they brought TTT into 3 outpatient locations becoming a leading provider for school based therapy with an emphasis in quality of service and suitable matching of therapists, servicing several school districts in New Jersey.

In 2011, following TTT’s success, Rebecca and Marwa opened up Total Therapeutic Touch, a convenient, hands on adult rehabilitation center.

In 2012, Rebecca launched Therapy Nook, a third party distributor e-commerce site, showcasing affordable therapist-tested products to parents, therapists, teachers and schools. She also developed a partnership with Fun Factory Sensory Gym, manufacturing custom design and installation of therapy sensory gyms & products.

She credits her core team and team of dedicated therapists, parents and children who have brought her vision to fruition and is grateful every day. She considers the most enjoyable time working everyday in TTT and spending time with her two beautiful daughters, who inspire her everyday to “not stop dreaming, keep playing and bringing your vision into reality”.

Quotes/words She Lives By:

“Think & Do”;      

“Don’t be afraid to stand for what you believe in, even if that means standing alone”;

“The only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle.”

“Forget all the reasons it won’t work and believe the one reason that it will.”

“Challenges are what make life interesting and overcoming them is what makes life meaningful.”

In this episode, Rebeca talks about how to live fearlessly.



Listen to the full interview with Rebecca Dean and Joe Apfelbaum!

A quotable CEO Mojo Moment:

“ There was no real fear… people call me fearless. I just think it and I do it.  Fear is not an option.”