Category Archives: Uncategorized

John Lim: Vulnerability Equals Power

John Lim assumes many roles: ambitious entrepreneur, impassioned educator, and visionary innovator in mobile, technology, and consumer engagement. He has successfully launched three companies,including his flagship brand, Life in Mobile, that revolve around one pursuit: finding new ways toempower others. The holder of multiple patents, patents pending, and trademarks, John never ceases to innovate ahead of the curve. His latest platform, linknexus™, will shatter the status quo of post-click experiences, giving companies the ability to create one-on-one experiences on a truly massive scale. All of John’s endeavors were built upon his Human2 Theory of building for the human behind the device, not the device itself. His knowledge and accomplishments have been featured in Mobile Marketing for Dummies, Leveraging Your Links, as well as various industry publications. He has traveled on tour with Google, and continues to speak at events both domestically and internationally, further solidifying his position as a true visionary in mobile consumer engagement.

In this episode, John Lim talks about the importance of vulnerability equalling power.

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Listen to the full interview with John Lim and Joe Apfelbaum!

A quotable CEO Mojo Moment:

“Finally, thirty-five years later, that vulnerability equals power. Telling people the truth, or telling people how you feel, or sharing an idea … You’ll see people respect you more, they tell you more, they give you more. And if your idea really is that good, or you’re really that good, then the only person you should fear is yourself.”

  • John Lim,   www.lifeinmobile.com

Danny Mizrahi: Taking Risks for Dramatic Results

Danny Mizrahi is the Founder and CEO of Contango IT. He started his professional career at age 14, as a runner on the NY Mercantile Exchange where he learned the word Contango.  Each summer thereafter, Danny spent working at technology companies, learning from the best and expanding his technical and business foundation.  After 4 years at the University of Maryland and founding/running two successful startups, Danny came back to New York to be the Director of Sales and Marketing for an established IT Consulting Company.  Soon after, he realized that there were better ways to help businesses than simply providing traditional IT support, Managed Services and Break/Fix solutions. Contango IT was created to leverage Cloud technologies to help businesses lower costs, while increasing productivity, reliability and availability of their data.  While Contango is still considered a pioneer in Cloud Computing, and provides networking/helpdesk support to their clients, they are also experts in Infrastructure (Cabling) and Custom Programming / Application Development.  In this episode, Danny Mizrahi talks about taking risks in order to see dramatic growth.

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Listen to the full interview with Danny Mizrahi and Joe Apfelbaum!

A quotable CEO Mojo Moment:

“I was very scared to take risks as a younger … entrepreneur. When I started taking a couple risks, things like hiring an assistant, getting a bigger office, outsourcing bookkeeping, that was when … we really started to grow dramatically.  

Jack Daly: Finding Your Passion

Jack Daly is an expert in sales and sales management inspiring audiences to take action in customer loyalty and personal motivation. He delivers explosive keynote and general session presentations. Jack brings 30 plus years of field proven experience from a starting base with CPA firm Arthur Andersen to the CEO level of several national companies. Jack is a proven CEO/Entrepreneur, having built 6 companies into national firms, two of which he has subsequently sold to the Wall Street firms of Solomon Brothers and First Boston. Jack talks to us about finding your passion.

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Listen to the full interview with Jack Daly and Joe Apfelbaum!

A quotable CEO Mojo Moment:

“You’re talking to a guy thats bungied the world’s largest bungie jump, that went to South Africa and dove with the great whites, who started six businesses as an adult and took them nation wide, borrowed five hundred million dollars, took over a failed thrift; you know if I was intimidated by failure, or something along those lines, I’d be dead by now.

  • Jack Daly, http://www.jackdaly.net/

Jason Reid: Finding Your Core

Jason Reid is the co-founder of National Services group. NSG is the majority owner of College Work Painting and Empire Construction and Painting. College Works employs college students to paint residential homes across the USA. Operating in thirty states, CWP employs over 2,000 people at the peak of its season every year. CWP is the largest exterior non-franchise residential repaint contractor in the country. Empire operates across the western USA and works with HOA, apartment and commercial clients to fulfill their reconstruction and painting needs. Empire employs over 400 people year round.

As a serial entrepreneur, Jason has also been an owner in other businesses over the last 25 years. A few of them include: Platinum Capital, a leading national mortgage bank; Codeit Computing, a software firm with offices on the east and west coasts which did business with the likes of Cisco and the United Nations; New Image, a Home Depot installation partner covering over 900 stores nationwide. And there are others.

Jason has been a Vistage member for 18 years as well as a member of YEO, YPO and currently WPO This has put him on the board of advisors for over 50 businesses ranging in size from a few million in sales to well over a billion.

In the last ten years, Jason has earned his Black Belt in Tae Kwon Do. He has also competed in Ironman races around the world, competing in seven 70.3 Ironmans, as well as two full books, and is currently working on his sixth screenplay. He enjoys playing guitar, cooking and spending time with his wife of 20 years and four children ages 9 to 16.

Jason talks to us about finding your proverbial core.

 

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Listen to the full interview with Jason Reid and Joe Apfelbaum!

A quotable CEO Mojo Moment:

“If I have great relationships, if I’m helping people out, if I’m working hard and doing the right things, the money’s there and always has been. It goes up and goes down. But, I never want money to be a thing that gets in the way of my relationship with my wife, my kids, or my partners. So, I don’t put a lot of emphasis on money. Now, we’ve done well so there’s the money.

  • Jason Reid, http://www.ceocoachinginternational.com/meetus/jasonreid

Steve Distante: An Investor in the Future

Steve Distante is the Chief Executive Officer of Vanderbilt Securities, LLC, a registered Broker/Dealer specializing in Financial Planning including stocks, bonds, mutual funds, variable annuities and variable life insurance. Steve talks to us about how to cultivate passion and motivation when you’re not feeling inspired.

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Listen to the full interview with Steve Distante and Joe Apfelbaum!

A quotable CEO Mojo Moment:

“My saying is ‘If you’re not living on the edge you’re taking up too much space’…the truth is that’s part of our DNA on an entrepreneurial level. We’re fear junkies.  We’re not excited unless we’re taking risks and doing things…I often find those fears are dismissed when I have clarity.”

Larry Cohen: The Promotional Professional

From the day he opened Axis Promotions, Larry Cohen was a consultative promotional professional, twenty-one years before “trusted adviser” became a key component of most distributors’ value proposition. Over the past twenty-one years, Axis Promotions has grown from a one-person operation to over 50 employees and six offices.

Listen to Larry’s story to motivate your company!

Want to apply to get featured on CEO Mojo? Submit your entry here.

Listen to the full interview with Larry Cohen and Joe Apfelbaum! Download MP3.

A Quotable CEO Mojo Moment:

You can put a mission statement up on your website and you can print it out and put it on pieces of paper, but if the people who work for you don’t believe that you really believe it and you’re willing to invest in it and commit to it, they know. Those are the people you are really trying to influence with your culture is your employees.

– Larry Cohen, http://axispromo.com/ 

Read along with the audio podcast! 

Joe Apfelbaum: Welcome to CEO Mojo where we motivate business leaders to inspire the world with their stories. I’m Joe Apfelbaum your host and today with us we have Larry Cohn from Access Promotion. Larry, welcome to the program.

Larry Cohn: Thanks for having me.

Joe Apfelbaum: So Larry, you started the company 21 years ago, what’s your scope, what do you guys do? How do you get into it?

Larry Cohn: Well it started off with just one idea which was giving away binoculars in arena sporting events and it’s now evolved in a full service promotion agency where we work with our clients to figure out the best ways to help them to develop their brands by using promotional products as part of their marketing mix. I think the key to our success has really been us being more than about the product, but really about the strategy of using those products and how to integrate them effectively with your overall marketing campaigns and the other aspects of advertising that you’re doing.

Joe Apfelbaum: Okay, so would you consider yourself a marketing company?

Larry Cohn: We would. We’re an agency and everything that we talk to our clients about and consult with them about is how to use promotional items in terms of building brand awareness, building web traffic in some cases, building traffic in a trade show, rewarding employees, referral gifts. There’s so many aspects of our lives that you don’t realize you’re being touched and you’re being promoted through the use of a brand; whether it’s a bag that you’re carrying or the shirt that you’re wearing, or the pen that you’re using, or the direct mail piece that you get from your credit card company that encourages you to use their credit card or sign up for a credit card. It’s a very effective medium when it is done really well. It’s about an $18 billion a year industry and for many companies less thought goes into how they use those items than goes into other aspects of their advertising.

Joe Apfelbaum: So, before you started, I’m always intrigued by people during their journey, and you started off as an attorney, you were practicing law and you transitioned into this level of mutual respect. Talk to me more about what went on over there.

Larry Cohn: My family was very entrepreneurial when I was growing up and I think if I can attribute one of my better skills that I got from my parents, no fear of stepping into the unknown. That if you’re confident in your skills and abilities you will find ways to succeed. Doesn’t mean you won’t have failure along the way, but we learn a lot through trial and error and some of those failures.

So sitting at my desk and just thinking about things I wanted to do and just things that interested me, I just had this idea, I go to a lot of sporting events and I thought wow, wouldn’t it be great if they gave away binoculars in arena sporting events? I was fortunate enough to meet with an NBA basketball owner and he’s like this is amazing, I can’t believe all these years no one’s ever thought of this and connected me with the National Basketball Association and I flew up and met with them. That was kind of the leaping off point and six months later I quit my job as an attorney and really worked on developing this concept and then came to my job as an attorney and really worked on developing this idea as a concept and then came to the realization which I think a lot of entrepreneurs do is when you’re starting off your first great idea leads to next, but you couldn’t really be a one product company. So then became the next search for how was I going to take this one branded item and build it into something more? I think the one epiphany I had, I went to law school at Penn and took some classes at Wharton, was about marketing.

I thought about promotional items in a way that I think a lot of companies did not. Our next meeting, we had some at the NBA, our next meeting with a client and a friend at American Express, and I was really asking marketing questions, themes, target audiences, demographics, all those kinds of questions. And the response I got back was an inquisitive look as to why are you asking me these questions, it’s just the giveaway. Some people call it Tchotchkes, and doodads and all of that stuff, and to me that was the light bulb that said people don’t understand that these items last longer than the brochure that you print or the billboard that you put up or the advertising that you do on TV because if you do it well someone will use that item over and over and over again. And the number of brand impressions per cost is tremendous.

So that kind of became the light bulb that made me realize that there’s a whole aspect to this advertising world that isn’t really being explained effectively to clients and that kind of became the genesis of the company we are today and it is really part of our DNA which is it’s all about the strategy and why to give something away and how to give it away and how to communicate that information to the recipients and to the clients and that’s kind of what drives us. There’s an educational aspect to what we do. Sometimes it would be a lot easier to sell them anything they want, but we’d rather educate them and find the right item as opposed to selling them the simple item.

larry cohens team

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Dave Kerpen: The Likeable Marketer

About Dave Kerpen:

Dave Kerpen is the founder and CEO of Likeable Local, the cofounder and Chairman of Likeable Media, the NY Times Bestselling author of 3 books, an international keynote speaker, and the #1 LinkedIn Influencer of all time in page views, ahead of Bill Gates, Jack Welch, Mark Cuban, and President Barack Obama.

Listen to Dave’s story to motivate your company!

Want to apply to get featured on CEO Mojo? Submit your entry here.

Listen to the full interview with Dave Kerpen and Joe Apfelbaum! Download MP3.

A Quotable CEO Mojo Moment:

Seven years ago, both my wife and I had a marketing background, but we didn’t have enough money to pay for a wedding.  So we partnered with a minor league baseball team and put together a concept to get married at the end of a baseball game.  We sold sponsorships to our wedding, flashed the promotion, and we raised $100,000.  1-800-FLOWERS.com sponsored our flowers, Smirnoff sponsored our alcohol, and David’s Bridal sponsored our bridesmaid’s gowns.

We created an awesome wedding, and we also ended up with a great marketing promotion, generating about 20 million dollars of earned media for CBS, ABC, NY Times, CNBC, and thousands of blogs.  After the event, our wedding vendor said, “This is awesome, what are you going to do next?”  We couldn’t get married again, so we started a company instead.

-Dave Kerpen, www.likeablelocal.com 

Read along with the audio podcast! 

Joe: Welcome to the CEO Mojo, where we inspire CEOs to do great things. Today we have CEO of Likeable Local, Dave Kerpen. Dave, welcome to the show.

Dave: Thanks so much for having me, Joe, I’m super excited to be here.

Joe: Okay, so a year ago you started a new company called Likeable Local. Tell us a little about what you guys do.

Dave: Sure. We make social media fun, easy, and effective for small businesses. We have software that helps small businesses tell their story on the social web, and make money doing so.

Joe: Okay, and before you started doing this, you were involved with the other company, Likeable Media. Tell us a little bit about that.

Dave: Sure. Seven years ago, both my wife and I had a marketing background, but we didn’t have enough money to pay for a wedding. So we partnered with a minor league baseball team and put together a concept to get married at the end of a baseball game. We sold sponsorships to our wedding, flashed the promotion, and we raised $100,000. 1-800-FLOWERS.com sponsored our flowers, Smirnoff sponsored our alcohol, and David’s Bridal sponsored our bridesmaid’s gowns.

We created an awesome wedding, and we also ended up with a great marketing promotion, generating about 20 million dollars of earned media for CBS, ABC, NY Times, CNBC, and thousands of blogs. After the event, our wedding vendor said, “This is awesome, what are you going to do next?” We couldn’t get married again, so we started a company instead.

It quickly became one of the fastest growing social media agencies in the country, working with super big brands like 1-800-Flowers, Verizon, GE, and Johnson & Johnson. But my vision was to help small businesses, which is why we took our everything we learned with the agency and created a software platform for small businesses.

Photo Courtesy of www.inc.com
Photo Courtesy of www.inc.com

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